Drs. Zalzulifa, M.Pd
Creative
Business English Skills Through Publipreneur Approaches is a learning
material consisting of twenty series for those supposed to working at
Creative Industries. The book is written to entitled "Publipreneur Based
Language Learning-PBLL" that can be adapted to other languages. In
addition to taking the existing culture and national heritage and
wealth-fare of Indonesia, hence the material is also designed approach
to the publishing occupational competency accepted worldwide.
The aim of this book is to introduce and to enrich the learners with the
publishing terminology of English language. The words represent things
they find in school as well as their prospective career as an editor and
writer in publishing industry. Moreover, fun and challenging exercises
are given in practice. Here, lecturers are free to organize the teaching
and learning process to suit the students and class characteristics by
guiding the use of receptive to productive skills (listening, reading,
speaking, writing) or either reading, writing, listening, speaking
implemented in publishing cycles of production from prewriting,
drafting, revising, editing, publishing, marketing and delivering.
I am all hoping this material is a source of learning process that can
be continually improved based on the problems found during the
lecturing. It means that during the lecture this material can be
evaluated until it fits to the student"s average competencies.
Finally, from the lecture"s side the use of this self access learning
materials is also the one way to seriously effort toward the
international outlook of the Indonesia Creative Industries"
Practitioners---by saying welcome to the "Rise of Creative Class in
Indonesia". God bless us all.